Tag Archives: mediacasting

Integrating Mediacasting Channels

January 11, 2008 – 2:09 pm

I like Rex Hammock’s term “Mediacasting”; he is good at the semantics of “conversational media” (another term I got from Rex).
So, we are casting out communications on all these different channels: web sites, RSS feeds, Twitter, social networks (Facebook, Plaxo Pulse), email, etc. The goal is to make sure everyone is able to get the [...]

By Jackson Miller | Posted in Philos, Technology | Also tagged , , , |

Measuring Conversational Media

January 10, 2008 – 11:29 pm

Rex Hammock has posted some thoughts on what he has termed Mediacasting. The basic gist is that “advertising” is the conversation with your customers. It is a conversation that is happening across a wide variety of communication channels on a wide range of devices. A key point is that the only barrier to entry is [...]

By Jackson Miller | Posted in Blogging, Business, Technology | Also tagged , , , |