I like Rex Hammock’s term “Mediacasting”; he is good at the semantics of “conversational media” (another term I got from Rex).
So, we are casting out communications on all these different channels: web sites, RSS feeds, Twitter, social networks (Facebook, Plaxo Pulse), email, etc. The goal is to make sure everyone is able to get the […]
Tag Archives: advertising
Integrating Mediacasting Channels
Measuring Conversational Media
Rex Hammock has posted some thoughts on what he has termed Mediacasting. The basic gist is that “advertising” is the conversation with your customers. It is a conversation that is happening across a wide variety of communication channels on a wide range of devices. A key point is that the only barrier to entry is […]
Post Christmas Thoughts on Apple
My in-laws gave me a sweet new iPod Nano. I had been wanting one for a while because my iPod photo feels too big and bulky, and I am willing to trade off disk space for pocket space.
Sabrina and I gave Carter and Zavier iPod shuffles. They love them and I love that I am […]


