Tag Archives: advertising

Who Needs Behavioral Targeting

BusinessWeek is reporting (via WaPo) on National legislation that would restrict behavioral targeting of web advertising. This legislation could impact how web analytics companies track surfers. You might think I would be worried, but I am not and here is why:

Some web analytics companies are also advertising companies. The legislation is targets at advertisers. I [...]

Integrating Mediacasting Channels

I like Rex Hammock’s term “Mediacasting”; he is good at the semantics of “conversational media” (another term I got from Rex).
So, we are casting out communications on all these different channels: web sites, RSS feeds, Twitter, social networks (Facebook, Plaxo Pulse), email, etc. The goal is to make sure everyone is able to get the [...]

Measuring Conversational Media

Rex Hammock has posted some thoughts on what he has termed Mediacasting. The basic gist is that “advertising” is the conversation with your customers. It is a conversation that is happening across a wide variety of communication channels on a wide range of devices. A key point is that the only barrier to entry is [...]

Post Christmas Thoughts on Apple

My in-laws gave me a sweet new iPod Nano. I had been wanting one for a while because my iPod photo feels too big and bulky, and I am willing to trade off disk space for pocket space.
Sabrina and I gave Carter and Zavier iPod shuffles. They love them and I love that I am [...]