When I launch statzen I am going to find a way to put the names of famous tech bloggers into the demonstrations and screenshots. Sure, it would be nice if I could land some really great names as alpha testers before I go public, but if not I will just pull some Messina Marketing.
I like the second example b/c it is more authentic. I believe that the author of PocketTweets really does follow Chris Messina (factoryjoe) on twitter. That is the kind of strategy I will have to take with the statzen screenshots. I would never want to give a false impression about who is using my service, but I would be happy to give the suggestion that using statzen would get you linked by Scoble or some other easily recognizable name.
Update: Something much slicker than using famous names in the marketing materials would be to try and infer some names that are related to the person viewing the materials. This would be especially cool when I knew the referrer (who would likely be a blog using statzen). That way everyone would feel relevant.
